Digitize ASEAN Conference 2017

Driven by a young population, a growing middle class, greater mobile and internet penetration, the Internet economy is expected to bring in a digital revolution which could transform the daily life in ASEAN. It is envisage that by 2025, ASEAN will grow to be one of the top five digital economies in the world. With that Singapore’s E-commerce market is set to grow within 10 years, showing the potential of E-commerce within the South East Asian Countries.


Organised by the Singapore Business Federation and Supported by the ASEAN Business Advisory Council, APEC Business Advisory Council, Singapore APEC Study Centre - ISEAS - Yusof Ishak Institute and ASEAN Studies Centre - ISEAS - Yusof Ishak Institute. The Digitize ASEAN Conference 2017: Providing New Frontiers for Growth will examine the business opportunities in the E-Commerce Industry, which bring together the key players in ASEAN and government officials to share their insight and strategies for the region. Find out first-hand how ASEAN’s Digital Landscape can present new opportunities for your own business growth.  

Digitize ASEAN Conference 2017
Providing New Frontiers for Growth


Date: 19 June 2017, Monday

Venue: SBF Center, Level 6

160 Robinson Road, Singapore 068914

Time: 8.30am to 4.50pm

Fee per pax (excl 7% GST): S$40 (SBF / SiTF Member)  S$70 (Non-Member)

Limited Seats Available



*Please RSVP by 12 June 2017








Welcome Remarks

By Dr Robert Yap, Chairman of ASEAN Business Advisory Council Singapore


Opening Address

By Guest-of-Honour Minister, Republic of Singapore

 Opening Presentation

By Mr Nick Nash, Group President, SEA Limited


Panel Discussion 1:

The ASEAN Digital Economy Landscape


Keynote Speech: Mr Chua Soon Ghee, Head of SE Asia, A.T. Kearny


Key Points

  • What does this mean for ASEAN in the next 5 years?
  • What can people expect during the transition?
  • What are some of the challenges faced by enterprise and government?


    Moderator: Mr Robert Yap MC, Council Member of ASEAN Business Advisory Council (Singapore)


    Panelists :

  • Mr Chua Soon Ghee, Head of Southeast Asia, A.T Kearny
  • Mr Kellar Nevill, Managing Partner, Asia Pacific Consulting at IBM
  • Dr Raymond Kwong, CEO Silverlake Axis
  • Ms Sanchita Basu Das, Fellow & Lead Researcher (Economics), ISEAS


Networking Tea Break


Panel Discussion 2:

ASEAN eCommerce Players’ Secret to Success


Key Points

  • Secret to success in the ASEAN eCommerce space
  • Potential for collaboration amongst eCommerce players in ASEAN
  • Challenges and Opportunities


    Case Studies

    1. Zalora by Mr Parker Gundersan, CEO
    2. Sendo by Mr Tran Linh, CEO

    Moderator: Mr Gerard George, Dean, SMU Lee Kong Chian School of Business

    Panelists :

  • Mr Parker Gudersan, CEO, Zalora Singapore
  • Mr Tran Linh, CEO, Sendo – Vietnam
  • Mr Aulia Ersyah Marinto, CEO, Blanja.com - Indonesia
  • Mr Marc Dragon, CEO, Y3 Technologies / YCH Group


Networking Lunch


Panel Discussion 3

Digital Giants in ASEAN


Key Points

  • What are they looking for?
  • What are they doing in ASEAN?
  • Collaboration opportunities with ASEAN players


    Moderator: Mr Robert Yap MC, Council Member of ASEAN Business Advisory Council (Singapore)


    Panelists :

  • Ms Nancy Yan, Vice-President, Huawei South Pacfic
  • Mr Fukaya, Chairman, NTT Data APAC
  • Mr Thomas Jakob, Regional President Asia Pacific, BOSCH
  • Mr Kiran Raghavan, Head of APAC - GMS Partnerships, Facebook
  • Mr Kelvin Wo, Managing Director, Microsoft 


Panel Discussion 4:

Making Singapore SME’s Digital Ready


Moderator: Ms Jessica Tan, Member of Parliament


Panelists with Presentation

  • Ms Wong Lee Ling, Divisional Director, Alliance & Partnership Division, Customer Services Group, IE Singapore
  • Mr Gilberto Gaeta, Country Head for Singapore, Malaysia and Philippines (Global Marketing Solutions), Google
  • SME Company - Anchanto, Mr Vaibhav Dabhade, CEO & Founder
  • SME Company - Gryphon, Ms Crane Han, e-Commerce Manager


Networking Tea Break


Panel Discussion 5:

Opportunities and Risks in Digitalization of ASEAN


Moderator: Mr Tan Sri Munir, Chairman of ASEAN Business Advisory Council, Malaysia


Panelists with Presentation:

  • Indonesia Digital Roadmap – Ministry of Communication and Information
  • Malaysia Digital Roadmap – Malaysia Digital Economy Corporation
  • Philippines Digital Roadmap – Department of Information and Communication Technology
  • Vietnam Digital Roadmap – Ministry of Information and Communication


End of Programme


*Programme are subjected to change, with or without prior notice

Organized By

Image result for singapore business federation

Supported By

  • ASEAN Business Advisory Council
  • APEC Business Advisory Council
  • Singapore APEC Study Centre - ISEAS-Yusof Ishak Institute
  • ASEAN Studies Centre - ISEAS-Yusof Ishak Institute

Administrative Details:

  • SBF reserve the right to make amendments and/or changes to the program, venue, speaker and/or topics if warranted by circumstances beyond SBF control.
  • For enquiries on the registration, please contact Ms Elizabeth Wee, 6827 6882 , elizabethwee@sbf.org.sg AND Ms Loi Min Qian, 6827 6848, minqian.loi@sbf.org.sg
  • SBF will allow for a Replacement / Substitution of a participating company / affiliated organization in the event that a confirmed participant is unable to attend the conference. 

6/19/2017 8:00 AM - 6/19/2017 4:00 PM

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