Introduction
This virtual learning is a continuation of the E-commerce Strategy E-learning course where the participants will get to enumerate the different business models in e-commerce and strategies that can be employed to have a successful e-commerce business and the status of e-commerce in Southeast Asia (SEA). With this framework, the participants will gain awareness and understanding on how they will be able to assess and integrate e-commerce to their business strategy.
Course Objectives
By the end of this course, the
participants will be able to:
- Explain the e-commerce business model and other essential components, including its revenue model and e-commerce strategy pillar and how can a country culture shape the e-commerce industry
- Describe the e-commerce industry for SEA and its countries
- Apply business strategy and value mapping to incorporate e-commerce model to businesses
Learning
Methodology
7 hours of virtual learning focusing on SEA specific e-Commerce topics which will be conducted through virtually supported by a certified facilitator to strengthen understanding.
Course Outline
1. Integrating e-commerce to business strategy for SEA
· E-commerce overview in SEA
· SEA top e-commerce platforms and retailers
· SEA compelling opportunities and important e-Commerce challenges for the future
· SEA e-commerce spends by category
· Overview of SEA culture and its effect to e-commerce strategy building
2. Specific e-commerce SEA countries practices and trends
· Applicable e-commerce business models and marketing strategy for SEA specific countries
· Competitive positioning models in SEA specific countries
3. Applying business strategy mapping to SEA e-commerce businesses
· Integration modelling of e-commerce using business strategy mapping
Administrative
Details
- Please log on with your Username and
Password to register. If you do not have an existing account with Singapore
Business Federation (SBF), please create one for registration.
- Upon registration, you can make
payment directly by PayPal (Credit / Debit Card), PayNow Corporate or Bank
Transfer. An auto e-acknowledgement and invoice will be sent to your registered
email.
- No cancellation is allowed upon
registration but attendance by a replacement delegate from your company due to
exigency could be facilitated. Please notify SBF of this change, by giving at
least 3 working days’ notice prior to the date of the workshop to enable
logistical arrangements for the replacement.
- Full payment must be received prior to
the date of the workshop to guarantee your place.
- Admission into the workshop is only
allowed if payment / proof of payment has been received prior to the date of
the workshop.
- Participants will still be liable for
payment in the event of no-show on actual day of the workshop.
- SBF reserves the right to cancel,
postpone, reschedule or make any adjustments to the workshop where necessary
Payment
Options:
Select one of the
following electronic payment options available (Please key in the invoice
number for our reference)
- PayPal (pay by Credit or Debit card)
- PayNow
Corporate (UEN: T02SS0073H)
- Bank
Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
- Billing
Organisation via UOB or DBS Website/Mobile app
Ref No.: SB220171