*RISE* Digital Marketing For International Market Access



As part of our Digital Marketing Toolbox Series, this is a 1 day virtual learning programme on understanding the influence and power of Digital Marketing in the international arena. Upon successful registration and payment, registrants will be sent a web link and access details of the workshop.


Overview

Today, technological disruption is unavoidable and unstoppable. We need to realise that the digitally evolving world has changed the way customers buy products and services which in turn changed the way businesses and their marketers sell to them.

In this 1-day training workshop, participants will be introduced and highlighted on the essential overview of digital marketing and to discover on how they can leverage online marketing to gain access to international markets efficiently and cost effectively.

Course Outline

1. Comprehensive overview of Digital Marketing today

  • Strategy
  • Channels
  • Tactics 
  • Plan
  • Analytics


2. Digital Marketing Tools To Research The Feasibility and Viability of International Markets 

  • Google Predictive Search
  • Google Trends
  • Google Keyword Planner


3. Developing An Effective Digital Marketing Plan for your organisation based on :

  • Strategy
  • Framework
  • Implementation


4. Ways To Start Digital Marketing For Internationalism  

  • Building an in-house team
  • Hiring external consultants
  • Working with agency


5. Funding Opportunities for Accessing Overseas Markets  

Bonus Giveaway !