RISE Integrating Instagram Mktg for Internationalisation


Overview
Social media has become a significant part of everyone’s lives. Facebook, Instagram, LinkedIn and YouTube have become our source of content go-to for leisure, work and business opportunities. There are 2,977,000 Instagram users in Singapore (as of June 2021), and 1.22 billion Instagram users globally as of Jan 2021 (according to Hootsuite).

If you would like to grow your business and internationalize (P.S. Globally, Instagram has 1.22 billion users and counting that you can market to), there are 3 things you need to have to prepare your business for success with Instagram Marketing.

Firstly, you need to have an Inbound content marketing strategy for your Instagram Marketing efforts. Secondly, the entire feed needs to be visually attractive, therefore, invest in your Instagram's design feed visuals and creatives. Without a professional looking social media profile today, customers, clients and business partners might not take you seriously or might even choose your competitors over you who have an active and up to date, professional social media business profile on Instagram. Lastly, leverage on Instagram Advertising strategies to propel your Instagram Marketing efforts for Internationalization.

In the 3 x 3.5 hour hands-on "
Integrating Instagram Marketing for Internationalisation" workshop, Social Media Marketing Specialist, Charmaine Lee (Chief Digital Marketing Officer at Sky Digital Agency), will walk you through key functions and features on Instagram for growth, ways to put together a practical Instagram Marketing content strategy for greater brand awareness, top common mistakes made by businesses to avoid, and ways to differentiate yourselves in a crowded market and social media platform such as Instagram, to help your customers choose you over your competitors. 

This interactive online workshop will take place over three separate 3.5 hours sessions that meant to provide information and knowledge about Integrating Instagram Marketing for Internationalisation.

The 3 sessions are:

Pre-requisite for the course:

  1. Have a personal Instagram account and use Instagram at least twice a week to post (pho-to/video) and/or engage with other accounts post.
  2. You should have a business account you’re managing either as an individual, employee or business owner.

Learning Objectives
After the workshop, participants should be able to:

  1. Understand why Instagram is an essential social media profile to have for retail and service sectors, and how the Instagram platform is relevant for both B2B and B2C marketing via real life case studies.
  2. Discover business considerations, benefits, features and functions of Instagram compared to Facebook, YouTube.
  3. Gain hands-on experience to optimize their social media profile’s bio description for search-ability and other tools for optimisation of bio link.
  4. Use Content Ideation Tools to generate social media content ideas applicable for their business, to grow their awareness with the help of social media
  5. Map out your 2 to 4 week Instagram Content Marketing Calendar and SMART social media goals
  6. Gain hands-on experience with hashtag research and strategy
  7. Understand about inbound marketing strategies that will attract customers to you
  8. Learn about integrated social media marketing strategy

Methodology

  • Presentation Power Point Slides Presentation
  • Demonstration via Mobile Screenshare
  • Discussion and Q & A.
  • Canva simulation
  • Instagram

Who Should Attend
Professionals in marketing, communications, social media management, entrepreneurs, business owners and budding content creators, individuals who are keen to leverage Instagram marketing for B2B and/or B2C purposes.

Trainer Profile

For more information the program, contact 6701 1137 at 
[email protected]

For eligible SBF members, this Capability Upgrading activity qualifies for support under the SBF Rising in Support of Enterprises (RISE) Programme.  Eligible SBF members may apply for a one-time RISE support of up to $500 (excluding GST), which can help to offset the costs of a wide range of qualifying activities conducted by SBF, its programme partners and TAC partners.

Click here to find our more.  For enquiries on the SBF RISE Programme, please email [email protected]

Administrative Details

  • Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received with registration prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:

  1. Select one of the following electronic payment options available (Please key in the invoice number for our reference)
  2. PayPal (pay by Credit or Debit card)
  3. PayNow Corporate (UEN: T02SS0073H)
  4. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.

When
9/20/2021 9:00 AM - 12:30 PM

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