Overview
There’s a saying that we should no longer date social media but get married! What it means is that we should take every aspect of Social Media seriously, from the social media strategy to the visuals we create for our social media accounts, especially Instagram.
Many businesses do not have the luxury of having an in-house design team to create social media graphics they require for their social media profiles, such as Instagram, Facebook or LinkedIn.
The more you invest in your visual communications in your sales and marketing collaterals, the easier it is to build trust, and to grow your social media engagements and followers!
In this 3.5 hour hands-on creative design workshop, Social Media Specialist, Charmaine Lee, a web designer by training, will walk you through simple design framework to equip you with the essentials to create social media graphics according to your corporate brand colours.
This interactive online workshop taking place during three consecutive 3.5 hours sessions is meant to provide information and knowledge about Integrating Instagram Marketing for Internationalisation.
The 3 sessions are:
You will learn the key design principles and resources designers use in their design approach with social media graphics, and you will learn the techniques of font, colour and alignment considera-tions to create beautiful social media graphics for your Instagram profiles.
Most importantly, to have fun while learning and to learn by doing!
Pre-requisite for the course:
- Have a personal or business Instagram account, and you’re familiar and have the ability to post pictures to your personal or business Instagram account independently.
- You have a chrome browser installed on your computer
- You have a corporate logo in transparent PNG format
- To create a FREE Canva account prior to the class: https://bit.ly/canva-sg
Learning Objectives
After the workshop, participants should be able to:
- Understand font and colour applications and considerations in design.
- Design social media graphics with their corporate brand colour considerations.
- Learn about social media graphic dimensions and why 1080px by 1080px is a versatile social media graphics dimension to design for Instagram posts.
- Apply your content ideation for Instagram Posts into 2 types of Social Media Graphics (Social Media Post and Instagram Story Graphic Post).
- Gain hands-on experience with Canva Design Tool, and its amazing features for designing your design requirements.
Methodology
- Presentation Power Point Slides Presentation
- Demonstration via Mobile Screenshare
- Discussion and Q & A.
- Canva simulation
- Instagram
Who Should Attend
Professionals in marketing, communications, social media management, entrepreneurs, business owners and budding content creators, individuals who are keen to leverage Instagram marketing for B2B and/or B2C purposes.
Trainer Profile
For more information the program, contact 6701 1137 at [email protected]
For eligible SBF members, this Capability Upgrading activity qualifies for support under the SBF Rising in Support of Enterprises (RISE) Programme. Eligible SBF members may apply for a one-time RISE support of up to $500 (excluding GST), which can help to offset the costs of a wide range of qualifying activities conducted by SBF, its programme partners and TAC partners.
Click here to find our more. For enquiries on the SBF RISE Programme, please email [email protected]
Administrative Details
- Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
- Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
- No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
- Full payment must be received with registration prior to the date of the workshop to guarantee your place.
- Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
- Participants will still be liable for payment in the event of no-show on actual day of the workshop.
- SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary
Payment Options:
- Select one of the following electronic payment options available (Please key in the invoice number for our reference)
- PayPal (pay by Credit or Debit card)
- PayNow Corporate (UEN: T02SS0073H)
- Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
Billing Organisation via UOB or DBS Website/Mobile app
DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.