Virtual: Telegram Marketing for Small Business

Did you know, Telegram currently has 550 million monthly active as of July 2021? In Jan 2021 alone, 100 million users downloaded the App across the globe. Do you recall what happened in Jan 2021 that exploded the adoption of the Telegram messaging App across the globe?

With Telegram marketing, marketers and small business can better communicate with their audience, drive traffic, increase engagement, and even schedule their messages and posts within Telegram.

There are many more reasons why businesses are flooding to Telegram instead of What'sApp. Want to find out more?

In this 3.5-hour seminar, Digital Marketing & Social Media Marketing Specialist, Charmaine Lee will walk you through the functions and features of Telegram, and learn what are some ways businesses, non-profits and creators are leveraging on this tool to communicate with their customers and grow their engagements with existing and potential customers.

She will also share the best practices of Telegram marketing, and ways you can create beautiful graphics to share in your Telegram Group and Channel, create polls and gain a better understanding of how Telegram is different, unique and plays a role in an integrated digital marketing strategy for retail and wholesale businesses.

Pre-requisite for the course:

  1. Have a personal telegram account and use telegram at a personal level to message.
  2. Create a FREE Canva account prior to the class:
  3. Telegram practice groups and channels will be shared with participants to join prior to the class. These details will be shared in the class confirmation email.

Learning Objectives
After the workshop, participants should be able to:

  • Understand why Telegram became popular.
  • Discover business considerations and the key difference in features and functions in Telegram that stands out from WhatsApp and other social media channels for them.
  • Identify if a Telegram Group or Channel will be more applicable for their business
  • Drive customers to subscribe or join you on Telegram
  • Make their Telegram indexable and searchable
  • Ways and type of content to stay connected with your customers on Telegram
  • Gain hands-on experience in creating beautiful corporate brand colour graphic posts for Telegram


  • Presentation Power Point Slides Presentation
  • Demonstration via Mobile Screenshare
  • Discussion and Q & A.
  • Canva simulation
  • Telegram

Who Should Attend
Business Organisation, Business Enterprise, Business Development, Marketing Professionals, Community Engagement and Individuals who are keen to leverage Telegram marketing

Trainer Profile


28 Nov 2022


9am - 12.30pm


Virtual Learning Platform

Cost / Person:

$321.00 / SBF Member; $428.00/  Non-Member (incl. of GST)


Fees include E – Course Handout.


Upon completion of the workshop, each participant will receive


e - Certificate of Completion.

For more information the program, contact 6701 1137  at [email protected] 

Administrative Details

  • Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received with registration prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

  1. PayPal (pay by Credit or Debit card)
  2. PayNow Corporate (UEN: T02SS0073H)
  3. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.

11/28/2022 9:00 AM - 12:30 PM

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