Virtual Learning_Distribution Channels


Course Overview

This course aims to equip participants with the knowledge and better understanding on distribution channel in Southeast Asia (SEA) region. It is through distribution channel that SEA businesses can deliver their products to customers. Distribution channel overcomes the place barriers in delivering the product. 


Nowadays, being global is a must and going international or even on a SEA level is a daunting task. In this course, you will not only learn the strategic importance of distribution channel in SEA but to also design and manage these both on a SEA level. You will understand what the main trends and tools that can be used to better cope with the SEA distribution needs.


Course Objectives

At the end of this module, participant will be able to: 

·       Understand the importance of a distribution channel strategy

·       Identify the general types of distribution channels and how it is practiced in SEA, including SEA’s distribution channel strategy

·       Enumerate the steps to design and choose right distribution channeling mix, applying to    the SEA market


Learning Methodology

7 hours of webinar learning which will be conducted by a certified facilitator to strengthen understanding. 


Course Outline

1.      General and SEA Specific Distribution Channel Fundamentals

a.      Distribution channel overview

b.      Main players in the distribution channel cycle

c.       Overview of SEA distribution channel strategy and practices

·  Role of distribution channels and its importance to SEA business plans

·  SEA market overview of distribution channels


2.      Types and Commonly Used distribution channels in SEA

a.      Direct channeling methodology

b.      Indirect channel methodology

c.       SEA trends and practices in distribution channels

d.      Importance of technology on SEA distribution channel strategy


3.      Distribution channel strategy in Southeast Asia

a.      Designing the right Go to Market strategy for SEA countries

·  Analyzing customer needs and wants.

·  Establishing channel objectives and constraints

·  Identifying and evaluate major channel alternatives

b.      Trends in distribution strategy in Southeast Asia

·  Multichannel distribution strategy

·  Omnichannel distribution strategy

c.       Distribution Channel Learning Summary


Administrative Details

  • Please log on with your Username and Password to register. If you do not have an existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, by giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the date of the workshop.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

  • PayPal (pay by Credit or Debit card)
  • PayNow Corporate (UEN: T02SS0073H)
  • Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
  • Billing Organisation via UOB or DBS Website/Mobile app


Ref No.: SBI210728


10/20/2021 8:30 AM - 5:15 PM

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