Digital Marketing For International Market Access



As part of our Digital Marketing Toolbox Series, this is a 1 day virtual learning programme on understanding the influence and power of Digital Marketing in the international arena. Upon successful registration and payment, registrants will be sent a Zoom link and access details of the online workshop.


Overview

Today, technological disruption is unavoidable and unstoppable. We need to realise that the digitally evolving world has changed the way customers buy products and services which in turn changed the way businesses and their marketers sell to them.

In this 1-day virtual workshop, participants will be introduced and highlighted on the essential overview of digital marketing and to discover on how they can leverage online marketing to gain access to international markets efficiently and cost effectively.

Course Outline

1. Comprehensive Overview of Digital Marketing Today

  • Strategy
  • Channels
  • Tactics 
  • Plan
  • Analytics


2. Digital Marketing Tools To Research The Feasibility and Viability of International Markets 

  • Google Predictive Search
  • Google Trends
  • Google Keyword Planner


3. Developing An Effective Digital Marketing Plan for your organisation based on :

  • Strategy
  • Framework
  • Implementation


4. Ways To Start Digital Marketing For Internationalism  

  • Building an in-house team
  • Hiring external consultants
  • Working with agency


5. Funding Opportunities for Accessing Overseas Markets  

Bonus Giveaway !


* To enhance your ultimate learning experience, each participant will receive a FREE copy of the trainer, J C Sum's new book Evolve, Adapt or Collapse : Bottom Line Driven Marketing in a Digitally Evolving World (worth $30 each)

Learning Objectives

Participants will get to learn and understand :

- the different aspects of digital marketing
- how to leverage on online tools to conduct feasibility and viability research into international markets
- how to develop a suitable digital marketing plan that fits their business 
- how to get started on a digital marketing journey


Who Would Benefit

Business owners, Senior & Middle management staff of Sales, Marketing and Business Development units

Meet The Trainer



J C Sum

J C Sum is a hybrid marketer focusing on strategic and digital marketing consulting with 20 years of international entertainment, event marketing and project management experience in the Asia Pacific, Middle East and Europe.

He is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specialising in search engine optimisation, content marketing and analytics.

Acknowledged by CNA938 radio station for being a "strategy and digital marketing consultant that walks the talk", J C is the author of the new book "Evolve, Adapt or Collapse : Bottom Line Driven Marketing in a Digitally Evolving World" and has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938 and Money FM89.3 in the course of his digital marketing career. 



Administrative Details

  • Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days' notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received with registration prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustment to the workshop where necessary.


Payment Options :

Select one of the following electronic payment options available (please key in invoice number for our reference)

1. PayPal (pay by Credit or Debit Card)
2. PayNow Corporate (UEN: T02SS0073H)
3. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
Billing Organisation via UOB or DBS Website / Mobile app

Ref No: SB220002

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your situation, please inform our staff.

When
1/21/2022 9:30 AM - 5:30 PM
Where
Virtual

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