Overview
Globally, there are 1.28 billion users using Instagram as of April 2021 (Source: Statista.com), it is also the 5th most used Social App after Facebook, YouTube, WhatsApp and Facebook Messenger.

20 years ago, it was costly to internationalize our business, and it was also costly to advertise lo-cally and overseas to gain awareness of our products and services in our efforts to internationalize our business. Television Advertisements started from 6 figures upwards, Newspaper Ads were expensive too in comparison to social media advertising today, such as on Instagram.

Today, we can manage our marketing and advertising efforts on social media locally or engage a remote team or agency to manage our social media efforts. Social media advertisements on Instagram are typically approved by the social media giant within 24 to 48 hours. Talk about speed.

It typically costs $100 SGD to reach an estimated 7,000 targeted audience based on age, gender, location and interest. With a monthly advertising budget of $1,000 SGD, you can reach 50,000 to 70,000 targeted customers every month.

In this 3.5 hour hands-on workshop, Social Media Marketing Specialist, Charmaine Lee will walk you through the key functions and features of Instagram on how you can put in place a practical Instagram Marketing content strategy, and avoid some common mistakes made by businesses to differentiate yourselves in a crowded market to help your customers choose you over your competitors.

The 3 sessions are:

• Digitalize your Marketing efforts to Millennials with Instagram Marketing (Click Course Date: 10 May 2022)
• Design a Beautiful Feed for your Instagram Business Profile (Click Course Date: 17 May 2022)
• Internationalize your Business with Instagram Advertising (Click Course Date: 24 May 2022)

Charmaine strongly believes in walking the talk about what they teach and share with others about Instagram Marketing even at agency level or a digital marketing consultant, and you will agree once you’ve seen her agency’s Instagram profile.

Pre-requisite for the course:

1. Have a personal Instagram account and use Instagram at least twice a week to post (pho-to/video) and/or engage with other accounts post.
2.  You should have a business account you’re managing either as an individual, employee or business owner.

Learning Objectives
After the workshop, participants should be able to:

1. Instagram Marketing vs Instagram Advertising
2. Types of Instagram Adverts and their objectives
3. The essentials for a successful Instagram Ad
4. Gain hands-on experience to design and launch an Instagram advertisement campaign via the Instagram App.
5. Practice reading and interpreting insights of posts and advertisements launched on Instagram.
6. Use Instagram Advertising Strategies to increase the Return on Investment (ROI) of your Advertising budgets for your business.

Methodology

• Presentation Power Point Slides Presentation
• Demonstration via Mobile Screenshare
• Discussion and Q & A.
• Canva simulation
• Instagram

Who Should Attend
Professionals in marketing, communications, social media management, entrepreneurs, business owners and budding content creators, individuals who are keen to leverage Instagram marketing for B2B and/or B2C purposes.

Trainer Profile

For more information the program, contact 6701 1137 at [email protected]

Administrative Details

• Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
• Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
• No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
• Full payment must be received with registration prior to the date of the workshop to guarantee your place.
• Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
• Participants will still be liable for payment in the event of no-show on actual day of the workshop.
• SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:

1. Select one of the following electronic payment options available (Please key in the invoice number for our reference)
2. PayPal (pay by Credit or Debit card)
3. PayNow Corporate (UEN: T02SS0073H)
4. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.