[CANCELLED] Crisis Management & Communication

Course Overview

In today’s complex and evolving business environment, businesses are increasingly susceptible to business disruptions, anytime and anywhere. The key is to be prepared.

This course is designed to equip participants to understand the essential component of crisis management which will help to minimise impact and safeguard reputation and business.


Course Objectives

After the workshop, participants should be able to:

  • Ensure minimal crisis impact and recovery
  • Take action to start crisis communication
  • Prepare crisis management plan


Course Outline

Crisis Management

Ø  Principles of crisis management

Ø  Steps taken to manage a crisis

Ø  Implementing your response plan

Ø  Group exercise on a corporate crisis scenario


Crisis Planning & Preparedness

Ø  Introduction to crisis management

Ø  Definitions and characteristics of a crisis

Ø  Assessing vulnerability

Ø  Strategic crisis planning


Crisis Communications

Ø  Principles of crisis communications

Ø  Crisis communications plan

Ø  Effective Messaging

Ø  Managing the media (Key messages & interviews)

Ø  Integrating the social media


Crisis Recovery

Ø  Post crisis evaluation

Ø  Damage control measures

Ø  Image/ Reputation Building


Target Audience

Specially designed for Managers, Executives and employees who need to understand, establish or maintain effective internal and public communications as well as media relations.


Trainer’s Profile

The trainer has wide experience in crisis and emergency planning, and crisis management of national level crises. She has served in the Singapore public sector for 35 years in various appointments. She was the Director of Public Communications, Director of Corporate Communications, the Press Secretary to the Minister for Information, Communications and the Arts and Director of Emergency Preparedness.

 Administrative Details
  • Please log on with your Username and Password to register. If you do not have an existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, an auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, by giving at least 3 working days’ notice prior to the date of the webinar to enable logistical arrangements for the replacement.
  • SBF reserves the right to cancel, postpone, reschedule, or make any adjustments to the workshop where necessary

Ref No.: SB220250

12/5/2022 9:00 AM - 6:00 PM

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