Virtual: Analyze and Optimize Facebook Marketing Performance


Overview
Do your Facebook ads seem to be underperforming? The impressions don’t come, the leads don’t materialize, and the sales aren’t shooting sky-high. No matter how hard you try, this will happen to you eventually. Hence, that’s why you need to be familiar with reporting: tracking, adjusting and learning from your campaigns.

This synchronous e-learning will provide the employee with the knowledge, skills, and attitudes required to analyze the social media reach and interaction. An online presence can help you raise awareness for your business, find more customers, and increase both online and local sales.

This interactive online workshop taking place during six consecutive 3 hours sessions is meant to provide information and knowledge, and abilities to create a Facebook Marketing strategy for the company. Our trainer would walk you through on how to assess the sentiment around your content, tells you whether you've reached the right audience. If the results of your social media analysis aren't satisfactory, you should implement changes to your marketing tactics.

All participants will participate in highly interactive exercises to further enhance the participants’ understanding of the topic.

Learning Outcomes
At the end of the lesson, participants should be able to:

  1. Create performance metrics for social media
  2. Analyze FB insight & FB Business Suite Platform Navigation
  3. Identify area of improvement
  4. Perform area of adjustment to optimize Facebook Marketing campaign.
Target Audience
  • Social Media/ google account
  • Digital Literacy Level: Understanding how to use web browsers, search engines, email, text, Photoshop, PowerPoint, video creation/editing software
  • WPLN Level 6 for English & Mathematic
  • Anyone in marketing or business who wants to apply digital marketing strategy for their company.
  • Anyone involved with the management of digital channels as a digital marketing specialist.
  • Any freelancer who wants to market their services using digital marketing channels.
  •  Anyone interested to learn more about digital marketing

Learning Outlines
Facebook Marketing for Business Growth consist of 6 sessions. This session would only cover session 6 “Analyze and Optimize Facebook Marketing Performance”.

Session

Description of Learning Units (LUs)

Course Date

1

Topic 1: Discover Facebook Marketing for Business

30 May

 

2

Topic 2: Build A Global Business Presence with Facebook

6 Jun

 

3

Topic 3 Identify the Facebook Audience you want to Engage

13 Jun

 

4

Topic 4: Facebook Content Development Strategy

20 Jun

 

5

Topic 5: Create Facebook Advertising Campaign

27 Jun

 

6

Topic 6: Analyze and optimize Facebook Marketing Performance.

4 Jul

 


Trainer Profile

For more information the program, contact 6701 1137  at [email protected] 

Administrative Details

  • Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received with registration prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

  1. PayPal (pay by Credit or Debit card)
  2. PayNow Corporate (UEN: T02SS0073H)
  3. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.

When
7/4/2022 9:00 AM - 12:00 PM

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