Innovation in China's e-commerce market is a moving target and the digital transformation of retailing in China is driving disruption. Internet giants like Alibaba, Tencent, and JD are at the forefront of emerging technologies. Some of them are going into Omni-channel to expand their markets. This module will highlight key trends and strategies adopted by the Internet giants in China to capture the retail markets. It will also describe how some of the emerging technologies are driving breakthrough growth opportunities in across some of the key sectors for e-commerce.

Learning Outcomes

1. Recognise the trends and opportunities of China's e-commerce market

2. Identify the challenges in China's e-commerce market

3. Understand the strategies adopted by the e-commerce giants in China

4. Understand the emerging technologies are driving e-commerce growth in China

5. Acquire knowledge of the different models of e-commerce in China

Learning Methodology

7 hours of virtual learning which will be conducted by facilitators to strengthen understanding.

Course Outline

1.    Overview Of China's E-commerce Market

·       The growth of the e-commerce market

·        Key growth drivers of the e-commerce market

·       Trends for the e-commerce market

·       Chinese digital and mobile consumers

·       Challenges of the e-commerce market

·       Covid-19’s impact on e-commerce and consumers

2.    Knowing The Giants: Alibaba, Tencent, JD and more

·       Introduction of the biggest e-commerce players in China

·       The Ecosystem of the e-commerce giant in China

·       Revolutionising E-commerce with technology and innovation

·       The introduction of strategies for e-commerce giants

3.    Social E-commerce: Pinduoduo, Xiaohongshu

·       Introduction of the social e-commerce

·        The rise of social e-commerce and Pinduoduo - team purchase • Introduction of Xiaohongshu

·       The success factor of Xiaohongshu - community, KOL and KOC 4. Interest E-commerce: DouYin

·        Introduction of interest e-commerce

·        The direction of DouYin’s interest e-commerce: use content to drive business growth

·       Douyin’s FACT methodology

Administrative Details

• Please log on with your Username and Password to register. If you do not have an existing account with Singapore Business Federation (SBF), please create one for registration.
• Upon registration, you can make payment directly by PayPal (Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
• No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, by giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
• Full payment must be received prior to the date of the workshop to guarantee your place.
• Admission into the workshop is only allowed if payment / proof of payment has been received prior to the date of the workshop.
• Participants will still be liable for payment in the event of no-show on actual day of the workshop.
• SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

• PayPal (pay by Credit or Debit card)
• PayNow Corporate (UEN: T02SS0073H)
• Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)
• Billing Organisation via UOB or DBS Website/Mobile app

Ref No.: SB220784