Market Study Trip to Myanmar (24 - 29 June)

This Overseas Market Workshop is jointly organised by Enterprise Singapore (ESG) and Singapore Business Federation (SBF).

Myanmar: Riding the Wave of Consumerism

24 – 29 June  • Yangon

This Overseas Market Workshop is jointly organised by Enterprise Singapore (ESG) and Singapore Business Federation (SBF)

Myanmar is currently experiencing a youth bulge where 36% of the population belongs to the 10-29 age group, followed by 27% belonging to the 30–49 age group. These age groups present not just a young and aspiring workforce but also a significant untapped consumer base for companies to target.

As of January 2018, smartphone penetration reached 79% since the liberalisation of the telecom industry in 2013. The young and connected generation are characterised as ‘voracious consumers’ and with higher affinity for foreign brands, are expected to drive consumer spending going forward.

While social media has played an increasingly important role in customer engagement, foreign companies should integrate both online and offline marketing to better reach out to consumers from all walks of life.

Companies interested in this market will need to highlight the value of their products/services to educate the local consumer. Targeted customer engagement strategies will be more impactful in a segregated complex market such as Myanmar. Consumer firms such as Ya Kun Coffee, Charles & Keith, Iora and Western food restaurant Aston's have all established local outlets to better cater to the local demand.

Join this trip to understand why you need to have a presence in Myanmar if your business depends on the fast-growing consumption power of its youthful and hardworking population.

Seats are limited and based on first come first serve basis.

Programme Objectives

  • Understand latest development and gain insights on Myanmar’s consumer sector
  • Appreciate Myanmar’s government policy impacting foreign investors and businessmen.
  • Explore potential business partnerships and opportunities with business leaders and decision makers

Indicative Programme

  • Updates and analyses by relevant industry experts and field learning
  • Relevant policies and incentives updates by local government agencies
  • Networking sessions with local and Singapore business community in Yangon
  • Industry visits and sharing sessions by local and foreign corporations in Myanmar

Who should participate?

  • Business owners, senior executives and professionals from the retail, F&B, Fast Moving Consumer Goods, services, logistics, trade and manufacturing sectors.Individuals not from these sectors but interested to understand the consumer landscape in Myanmar are also encouraged to participate.



Registration is now open!

If you are interested to attend the Overseas Market Workshop in Myanmar, please submit your registration by 8 June 2018 (Friday).

Course Fee

S$4,400 per participant (inclusive of lectures, seminars, company visits, scheduled meals, ground transport, & 5 night’s hotel accommodation, inclusive of breakfast).  Final course fee due per participant after deducting government subsidy is S$1,300 nett.

Airfares & personal expenditure are not included. These expenses shall be borne by participants. No GST imposed since this is an overseas programme.


Full payment of the course fee must be received by SBF within 10 days upon successful registration.

A maximum of 30 participants will be accepted into the programme.

For enquiries

Chi Howe Teo (Mr.)


Tel: +65 6827 6855





Content on this page is for information only. Registration can only be confirmed by completing the necessary paperwork and making payment prior to departure. Kindly contact Chi Howe 6827 6855 , for further queries. 


Date (Day)

Programme / Itinerary

24 June 2018


Departure from Singapore


Departure: 1515hrs | Arrival: 1640hrs (Myanmar Time)

Pick-up by Delegation Coach for transfer to Delegation Hotel for check-in

25 June 2018


Opening Address

Lecture 1: Sharing by the relevant government official in Myanmar

Lecture 2: Macro-economic Overview of Myanmar

Lecture 3: Myanmar Business Culture and Critical Requirements to Enter the Market

Lecture 4: Consumerism Landscape and Trends

Lecture 5: Overview on major modern trade retail projects in Myanmar

Lecture 6: How consumer companies build an image and position their brands in the Myanmar market

Tea Networking Session with Burmese Business Owners:

26 June 2018


Business Visit 1 - Visit to Elan Logistics and port to gain insight on how to move products in and out of Myanmar

Delegation Lunch

Business Visit 2 - Visit to a local wine bistro operated by Teck Huat & Company Pte Ltd. To gain insights about running a product distribution and F&B business in Myanmar from a Singaporean perspective

Tea networking with Singapore Business Owners based in Yangon

27 June 2018


Business Visit 3 – Visit to a prominent Burmese company operating Supermarket and FMCG distribution

Delegation Lunch

Business Visit 4 – Visit to a Burmese Retail Company

28 June 2018


Business Visit 5 – Visit to a Prominent Burmese consumer products distribution company

Delegation Lunch

Closing Ceremony and Appreciation Dinner

29 June 2018


Departure from Yangon, Myanmar

SQ 997

Departure: 1035hrs | Arrival: 1510hrs (Singapore Time)

The above is an indicative programme and may be changed without prior notice.

The programme will be conducted in English.

(Kindly ignore the error message below that says "the event is full", you may still sign up for this trip until registration is officially closed)

6/24/2018 - 6/29/2018

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