*POSTPONE Overseas Market Workshop to Philippines(MNL & DVO)



9 - 12 September 2019 • Manila & Davao


This Overseas Market Workshop is jointly organised by Enterprise Singapore (ESG) and Singapore Business Federation (SBF).

A huge, young and growing consumer base in Philippines is fuelling the growth of retailers in the country. Some retailers are expanding outside of Philippines’s National Capital Region to cities such as Davao, Cebu and Baguio. To support the growing requirements by the retailers in Philippines, depth and breath of its supporting industries needs to be expanded.


Join us to learn and experience the ecosystem of Philippines’s retail industry in Manila and Davao.


  • The Philippines is the 2nd largest country in ASEAN with a population size of about 105 million people, of which, 75% are below the age of 40.


  • Increase in consumption power, as well as, demand for better goods and services in Philippines is driven by the thriving business process outsourcing industry (growing at 9.6%) and remittance from overseas Filipino workers (growing at 5.3%).


  • Malls are excellent place for Filipinos to socialise, shop and eat. They want to touch and feel what they are buying. Big domestic corporations dominate mall ownership in the Philippines, with the four largest family-owned conglomerates operating 185 malls in 2017.


  • On the other hand, e-commerce is budding in Philippines with brick and mortar retailers reaching out to consumers through existing platforms such as Shopee, Lazada and Zalora. Currently capturing about 2% of total retail value, e-commerce is set to grow as infrastructure and connectivity improves.

Programme Objectives

  • Understand the workings and practices within the ecosystem of Philippines’sconsumer sector
  • Obtain the latest development on Philippines’s consumer sector
  • Appreciate Philippines’s government policy impacting investors and businessmen
  • Explore potential business partnerships and opportunities with business leaders and decision makers


    Who should participate?

  • Business Owners, Decision Makers, Senior executives from Singapore-based companies which are providing goods and services to the retail industry or are planning to sell direct to consumers in Philippines. This includes but not limited to companies in – Retail, Restaurants, Logistics, Digital, Finance, Food manufacturing, Distributors etc.




Registration is now open!

If you are interested to attend the Overseas Market Workshop to the Philippines, please submit your registration by 23 August 2019 (Friday).


Course Fee

S$3,700 per participant (inclusive of lectures, seminars, company visits, scheduled meals, ground transport, & 5 night’s hotel accommodation, inclusive of breakfast). Final course fee due per participant after deducting government subsidy is S$1110 nett.


Airfares & personal expenditure are not included. These expenses shall be borne by participants.



Full payment of the course fee must be received by SBF within 10 days upon successful registration or latest by 28 August 2019 (Wednesday)


A maximum of 30 participants will be accepted into the programme.


For enquiries

Derrick Lim (Mr)
Email: derrick.lim@sbf.org.sg
Tel: +65 6827 6876


Loi Min Qian (Ms)
Email: minqian.loi@sbf.org.sg
Tel: +65 6827 6848

A Programme by

Organised by









Indicative Programme

8 Sep (Sunday)


Travel for flight to Manila (By SQ)
13:50 – 17:25




All Checked in hotel.



9 Sep (Monday)

09:00 – 11:30

Overview on Philippines’ Consumerism and Retail industry



Tax Regulation in Philippines



Manpower Regulation in Philippines



Doing business in Philippines



11:30 – 13:30




14:00 – 15:00

Company visit (1): Food processing/Mall/Supply chain



15:30 – 16:30

Company visit (2): Food processing/Mall/Supply chain



17:00 – 19:00

Welcome Dinner



10 Sep (Tuesday)

09:00 – 10:00

Call on Philippines Government officials



10:30 – 11:30

Visit to Podium Mall and Singaporium Consumer Popup Fair



12:00 – 13:30




14:00 – 18:00

Philippines-Singapore Business Forum





Travel for flight to Davao (By Air Asia)
20:25 – 22:20




Check in to Hotel in Davao



11 Sep (Wednesday)

9:00 – 10:00

Call on Davao Government officials



10:30 – 12:00


Davao Singapore Business Forum or Roundtable

- Sharing by relevant agencies on Agri developments in Davao, investment opportunities, and developments.



12:30 – 13:30

Networking lunch



1400 - 1500

Company visit (3): Food processing/Mall/Supply chain



1530 - 1630

Company visit (4): Food processing/Mall/Supply chain







12 Sep (Thursday)


Travel for flight to Manila (By Air Asia)
09:25 – 11:20



12:30 – 14:00

Networking with Singapore Philippines Association Inc



14:00 – 16:00

Company visit (5): Food processing/Mall/Supply chain




Travel for flight to Singapore (By SQ)
18:30 – 22:20



The above is an indicative programme and may be changed without prior notice.

The programme will be conducted in English.

SBF BusinessASEAN Network

SBF BusinessASEAN Network is established to allow SBF to sharpen our assistance, so as to support Singapore-based enterprises’ expansion into ASEAN. Through this platform, SBF will be able to:

  • foster collaboration and share experience among Singapore-based enterprises in the network, for expansion into ASEAN,
  • better represent Singapore-based enterprises to advocate to ASEAN government authorities on improving the business environments in targeted countries,
  • improve our ASEAN activities to meet the needs of Singapore-based enterprises for expansion into ASEAN (e.g. market knowledge, regulatory requirements, business connections etc.), and
  • strengthen our connection to enterprises and government authorities in target countries.

The benefits of joining the SBF BusinessASEAN Network include:

  • being connected to ASEAN enterprises and government authorities,
  • interacting with like-minded business people for collaborative expansion into ASEAN,
  • providing feedback to ASEAN government authorities on improving business environments in targeted countries,
  • participating in activities by organised by SBF’s Bilateral B-B Platforms, and
  • enjoying exclusive privileges for selected events.

All business people keen to expand into ASEAN, practitioners in ASEAN and stakeholders with an interest to help Singapore-based enterprises expand into ASEAN are invited to join.

Please click here to join or reach out to us at market.asean@sbf.org.sg 

9/9/2019 - 9/12/2019

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