CANCELLED: Philippines Re-inventing Retail


Philippines is the 2nd largest country in ASEAN with a population size of about 108 million people, of which, 75% are below the age of 40. A huge, young and growing consumer base in Philippines is fueling the growth of retailers in the country. Some retailers are expanding outside of Philippines’s National Capital Region.

Malls are excellent place for Filipinos to socialise, shop and eat. They want to touch and feel what they are buying. Big domestic corporations dominate mall ownership in the Philippines, with the four largest family-owned conglomerates operating 185 malls in 2017. On the other hand, e-commerce is budding in Philippines with brick and mortar retailers reaching out to consumers through existing platforms such as Shopee, Lazada and Zalora. Currently capturing about 2% of total retail value, e-commerce is set to grow as infrastructure and connectivity improves.

Seminar Highlights

  • Understand Outlook of Philippines
  • Interpret features of Retail Market in Philippines
    • Demographics
    • Experiential Retail
    • Automation
    • Price Savvy



Programme (Tentative)

02:45 pm – 03:00 pm


03:00 pm – 03:05 pm

Welcome Remarks

By Singapore Business Federation

03:05 pm – 03:20 pm

Outlook of the Philippines

By Enterprise Singapore

03:20 pm – 03:35 pm

Overview of Retail Market in the Philippines

By Ms Margarita

Managing Director, Pasofino Consulting

03:35 pm – 03:50 pm

Strategies to Build a Thriving Franchise

By Ms Donna Lee

Founder & CEO, StrongSME

03:50 pm – 04:05 pm

Insight Sharing on Stories of Success

04:05 pm – 05:00 pm

Q&A / Networking

10/15/2019 2:00 PM - 5:00 PM

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