Winning in A Competitive Business Environment - POSTPONED



It is proven that customer-centric culture drives organizational revenue and profit.  However, only few companies have a structure framework to increase their customer centricity.Market Responsiveness Index (MRI) provides a scientific framework for creating superior customer-centric culture with measurement along the way to benchmark your progress.

The objective of this practical workshop is to provide a structured approach to enhance customer-centric culture.

During the workshop, participants will:

  • Learn the Market Responsiveness Index (MRI) framework to create customer centric culture
  • Gain insights through case studies on how companies create differentiation
  • Strategize and out-smart competition by pursuing value innovation
  • Assess the macro environment to analyze market potential and risks
  • Achieve strategic alignment and collaboration amongst various departments
  • Draft personal action plan for immediate implementation

Workshop Outline:

  • Create Competitive Advantage Using Customer Centricity
  • Insights to how world-class companies maintain their leadership position
  • Use the Market Responsiveness Index (MRI) to enhance your competitive edge
  •  
  • Create Differentiation Using Customer Insights And Foresight
  • One important question that Sir Richard Branson ask, to create customer value
  • Get to the future, ahead of your customers

  • Build Competitor Insights And Foresight
  • Enhance your competitive edge by using strategy canvas
  • Anticipate where your competitors are going and make your preparation

  • Assess The Macro Environment
  • Analyze the macro environment using PESTLE analysis
  • Assess potential risk and prepare risk management plan

  • Achieve Strategic Alignment And Cross-Functional Collaboration
  • Ensure strategic alignment amongst various departments
  • Enhance cross functional collaboration and empowerment


Training Methodology:

The workshop is designed to deliver maximum result through experiential learning, case studies, group discussions, self-reflection and translation into actual action plan that can be applied immediately at work.

Target Audience:

Every manager who wants to enhance their organization’s  customer-centric culture.

Trainer Information :

Koh Thong Joo is a business practitioner with more than 23 years of industry experience working in MNC; Statutory Board; SME; Public Listed Company and Corporate Training.  

Thong Joo holds certification in  Master of Science (Industrial/Organizational Psychology & HR Management) by City University of New York;   Diploma in Adult and Continuing Education (DACE); Advanced Certificate in Training and Assessment (ACTA);   Certificate of Business Chinese;  Certified Practitioner Of Neuro-Linguisitic Programming® (NLP);   Certification as a Human Behavior Analyst (DISC Profiling);   Silva Method; and Business Coaching. 

He specializes in providing training in the area of sales; managerial and leadership skills; applied psychology; presentation skills; creative problem solving and service excellence.  He has conducted numerous training in Singapore, Malaysia, Brunei, Thailand and China.

*Information is correct at time of print

Day/Date: 3 Oct 2018, Wed

Time: 9:00am - 5:00pm
Fee per pax (incl. GST): S$390.00 (Member )  |  S$500.00 (Non-Member)
Venue : 160 Robinson Road, SBF Center, #06-01, Singapore 068914 

For more information, please contact:
Email: [email protected] (ATTN: Ms. Josephine Ong)
Call: 6701 1135

Administrative Details:

Please email to [email protected] to reserve a seat, this will be followed by a confirmation email. 
Upon confirmation, please prepare a cheque to SBF 
(refer to address on above letterhead). 
Cheque should be made payable to “Singapore Business Federation”. Please indicate the Ref No. and company’s name, participant’s name at the back of the cheque.

  • Registration is on a first-come-first-served basis. No cancellation will be allowed upon registration, but attendance by a replacement delegate from your company is allowed. We regret that no refund and full fees will be charged for cancellation or non-attendance.
  • Confirmation of your registration will be emailed to your company upon receipt of full payment.

NOTE:  As a precautionary measure, our advice is for members who are unwell not to attend the session.

DISCLAIMER

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these event. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for  compelling and legitimate grounds relating to your particular situation, please inform our staff.











When
10/3/2018 9:00 AM - 5:00 PM

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