Crisis Management & Communication

Crisis Management & Communication

Every Organisation Is Vulnerable To Crises

Date : 19 Feb 2019 (Tue) 
Time : 9.00am - 5.00pm
Venue : Training Room , SBF Center, 
160, Robinson Road, #06-01, Singapore 068914

Fee per pax
(inclusive of GST) 
: Participants can enjoy e2i course fee support of $15/hour per pax for this workshop following the completion of the workshop, subject to the following criteria:
• Singaporeans or Singapore Permanent Residents ONLY
• Participants and/or the Company do not receive any other government funding for this workshop
• Full personal details and NRIC to be provided upon request for verification on eligibility

SBF Member (Before Funding) - S$642
        (After Funding)   - S$537

Non Member (Before Funding) - S$856
                        (After Funding)   - S$751

-To apply for funding, choose 'Susidised Fees' option and in the shopping cart choose 'Pay Later'
*Please ONLY pay the Subsidised Fees via SBF PayNow Corporate (UEN Number: For UOB: T02SS0073H For DBS: T02SS0073HDB2)

-Upon completion of the workshop, the participant will be granted an attendance certificate.

Customized corporate training is also available for individual company 
(Includes optional practice sessions on dealing with the media and on-camera interviews). For more information email us at


Every organisation is vulnerable to crises. Regardless of severity and duration of the impact, a crisis affects all; stakeholders related to the organisation as well as the business landscape. Customers cancel orders, employees get questioned, shareholders get worried, and competitors seize the opportunities – your company’s reputation and business will be at risk.

In today’s complex and evolving business environment, businesses are increasingly susceptible to business disruptions, anytime and anywhere. The key is to be prepared.

Crisis management is not just important, but crucial to business, in ensuring minimal impact and recovery. Crisis communication is an essential component of crisis management. During crisis and recovery, effective communication to customers, employees, shareholders and other stakeholders will minimise impact and safeguard reputation and business. 

Rather than losing sleep over crises, take action to start your crisis communication and management plan today. 

Our lead trainer for crisis communications has served in the Singapore public sector for 35 years in various appointment and has trained several Comms Directors in Singapore’s ministries.

Programme Outline

Crisis Management
  • Principles of crisis management
  • Steps taken to manage a crisis
  • Implementing your response plan
  • Group exercise on a corporate crisis scenario 
Crisis Planning & Preparedness
  • Introduction to crisis management
  • Definitions and characteristics of a crisis
  • Assessing vulnerability
  • Strategic crisis planning 
Crisis Communications
  • Principles of crisis communications
  • Crisis communications plan
  • Effective Messaging
  • Managing the media (Key messages & interviews)
  • Integrating the social media
Crisis Recovery
  • Post crisis evaluation
  • Damage control measures
  • Image/Reputation Building 
*Minimum 10 persons to start the course

The trainer has wide experience in crisis and emergency planning, and crisis management of national level crises. She has served in the Singapore public sector for 35 years in various appointments.  She was the Director of Public Communications, Director of Corporate Communications, the Press Secretary to the Minister for Information, Communications and the Arts and Director of Emergency Preparedness.

Administrative Details
- Please logon to with your Username and Password to register. 
- Please create an account for registration if you do not have an existing account with SBF
- Upon registration, please make payment using credit card via online payment platform. Auto e-acknowledgement and invoice will be sent to your registered email.
- No cancellation will be allowed upon registration, but attendance by a replacement delegate from your company is welcomed. Please notify SBF of the change at least 3 days’ notice prior to event to enable logistical arrangements for the replacement.
- Payments are required with registration and must be received prior the workshop to guarantee your place.
- Participants will only be admitted if payment/proof of payment has been received prior to the event or on event day.
- You will still be liable for the payment in the event of no-show on actual day of the event.
- Singapore Business Federation (SBF) reserves the right to cancel or make any adjustments to the event.

Other payment modes:
1) Electronic Payment
Internet banking services with UOB or DBS via Billing Organization.

Payment can be made via our VISA/MasterCard terminal in our office

3) Cheque Payment
Please cross your cheque payable to Singapore Business Federation and send it to: 160 Robinson Rd #06-01, SBF Center, Singapore 068914

Please indicate the Invoice number, Company and Participant name at the back of the cheque.
If you have registered less than 5 working days before the event date, please bring along the cheque on the day of workshop.

If you have further enquires or clarifications, please contact (ATTN: Eady NG) | 6827 6867
Ref No.: SB190008

2/19/2019 9:00 AM - 6:00 PM

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