Intro To Marketing & Advertising For Consumer & B2B Products

“Facts are irrelevant. What matters is what the consumer believes.”

This course is specially designed for those who want to gain insights on today’s consumer buying behaviours and relook into their current brand value proposition as well as marketing strategy. They will get to learn how to reconnect with their targeted audience through different thinking tools. It is also a good refresher workshop for the experienced marketers to understand today’s consumer buying behaviours.

“Content is the virtual salesperson for the long B2B buying circle.”

After knowing the consumer market, reference to examine B2B platforms and how some strategies can be redesigned and adapted to B2B clients. Participants will learn how to leverage on various popular social media platforms, create relevant content and influences within the industry and cross-complementary sectors.

Participants will also learn practical steps on how to design an effective digital marketing and advertising campaign for both B2C and B2B markets.

Programme Outline

  1. How to move from cost-centric marketing to revenue-generating digital marketing (ROAS)
  2. How to realign marketing campaign with business value proposition using P.O.S.T
  3. How to apply S.M.A.R.T approach to your Digital Marketing Funnel
  4. How to apply digital marketing in B2B product and services
  5. How to market and advertise for lead generation
  6. How to use CRM for retargeting
  7. How to create lead-gen campaign using LinkedIn

Teaching Methodology
Classroom discussions, case studies, practices and presentations

Who Should Attend
Business owners, marketers, marketing communications manager / executive, strategic business planners, business development managers / senior executives / executives, brand owners.

Trainer's Profile

Nick Goh is the CEO of YP Consulting Singapore. He brings with him over 22 years of branding, advertising, marketing experience, having worked with major international agencies and notable brands worldwide. He has also been a judge for prestigious media award shows and has been conducting digital related programmes for industrial practitioners working in major creative agencies and brands with the Association of Accredited Advertising Agents in Singapore .


Fee Per Pax
(inclusive of GST)



18 April 2019 (Thur)
9:00 am - 5:00 pm

160 Robinson Road #06-01, SBF Center
Singapore 068914
SBF Member :
Before e2i course fee support funding - $520
After e2i course fee support funding - $415

Non-Member :
Before e2i course fee support funding - $620
After e2i course fee support funding - $515

e2i course fee support funding = $15/hr per pax subject to the following criterias :
- Participant is/are Singaporeans or Singapore PRs
- Participant and/or the Company is not receiving any other funding from other government sources

To apply for funding, email Josephine Lin at 
Fee include course materials, lunch & tea breaks
Upon completion of the workshop, each participant will receive a Certificate of Attendance


Administrative Details

- Please log on to with your Username and Password to register. Please create an account for registration if you do not have an existing account with Singapore Business Federation (SBF)
- Upon registration, please make payment using credit card via the online payment platform. An auto e-acknowledgement and invoice will be sent to your registered email.
- No cancellation will be allowed upon registration, but attendance by a replacement delegate from your company is welcomed. Please notify SBF of the change at least 3 days’ notice prior to event to enable logistical arrangements for the replacement.
- Payments are required with registration and must be received prior the workshop to guarantee your place.
- Participants will only be admitted if payment/proof of payment has been received prior to the event or on event day.
- You will still be liable for the payment in the event of no-show on actual day of the event.
- SBF reserves the right to cancel or make any adjustments to the event.

Payment Details

1) Electronic Payment
Internet banking services with UOB or DBS via Billing Organization.

Payment can be made via our VISA/MasterCard terminal in our office

3) Cheque Payment
Please cross your cheque payable to Singapore Business Federation and mail it to 160 Robinson Rd #06-01, SBF Center, Singapore 068914
Indicate the Invoice number, Company and Participant name at the back of the cheque.

If you have registered less than 5 working days before the event date, please bring along the cheque on the day of workshop.

For more information, contact Josephine Lin at    l    6701 1131

Note : To safeguard the well-being of all participants, we advise members who are feeling unwell to refrain from attending the workshop.

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.
4/18/2019 9:00 AM - 5:00 PM
160 Robinson Road #06-01 SBF Center SINGAPORE 068914 SINGAPORE

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