Intl Business Social Media Strategies & Market Research Info

"Today, we don't have a choice whether we want to do social media or not. It is a more a question on how well we want to do it".

This programme is specially designed to help equip participants with the knowledge of international marketing with integrated communication strategies. Focusing on how to achieve optimum result of SEO and SEM, participants will get to learn practical tools in social media marketing and evaluation via data analytics.

"We are surrounded by lots of data but starved for insights".

To design a successful campaign and marketing strategy that yield good results, client insights are the key factors. We look at various methodologies on how to conduct primary and secondary market research for business decisions and campaign planning. Participants will also learn useful links on open source / shared portals which contain relevant data for SEA regional market analysis or business development.

Participants will learn and be equipped with practical steps on how to create an effective social media strategy with acquired marketing insights that can be implemented immediately.

Programme Outline

1. Understanding social media audience and behaviour
2. Understanding social media metrics to build and monitor social media KPIs
3. How to apply tools e.g. newsfeed, algorithm for social media campaigns
4. How to evaluate social media campaigns using data analytics
5. How to generate reports and insights from data analytic tools
6. How to generate insights from relevant data to make business decisions
7. How to conduct primary and secondary market research
8. How to leverage on open source and relevant reports for business expansions
9. How to leverage on IMF reports on regional economic outlook for Asia and the Pacific 

Teaching Methodology
Classroom discussions, case studies, practices and presentations

Who Should Attend
Business owners, marketers, marketing communications manager / executive, strategic business planners, business development managers / senior executives / executives, brand owners.

Trainer's Profile

Nick Goh is the CEO of YP Consulting Singapore. He brings with him over 22 years of branding, advertising, marketing experience, having worked with major international agencies and notable brands worldwide. He has also been a judge for prestigious media award shows and has been conducting digital related programmes for industrial practitioners working in major creative agencies and brands with the Association of Accredited Advertising Agents in Singapore .


Fee Per Pax
(inclusive of GST)



24 April 2019 (Wed)
9:00 am - 5:00 pm

160 Robinson Road #06-01, SBF Center
Singapore 068914
SBF Member :
Before e2i course fee support funding - $600
After e2i course fee support funding - $495

Non-Member :
Before e2i course fee support funding - $700
After e2i course fee support funding - $595

e2i course fee support funding = $15/hr per pax subject to the following criterias :
- Participant is/are Singaporeans or Singapore PRs
- Participant and/or the Company is not receiving any other government support funding

To apply for funding, email Josephine Lin at 
Fee include course materials, lunch & tea breaks
Upon completion of the workshop, each participant will receive a certificate of attendance


Administrative Details

- Please log on to with your Username and Password to register. Please create an account for registration if you do not have an existing account with Singapore Business Federation (SBF)
- Upon registration, please make payment using credit card via the online payment platform. An auto e-acknowledgement and invoice will be sent to your registered email.
- No cancellation will be allowed upon registration, but attendance by a replacement delegate from your company is welcomed. Please notify SBF of the change at least 3 days’ notice prior to event to enable logistical arrangements for the replacement.
- Payments are required with registration and must be received prior the workshop to guarantee your place.
- Participants will only be admitted if payment/proof of payment has been received prior to the event or on event day.
- You will still be liable for the payment in the event of no-show on actual day of the event.
- SBF reserves the right to cancel or make any adjustments to the event.

Payment Details

1) Electronic Payment
Internet banking services with UOB or DBS via Billing Organization.

Payment can be made via our VISA/MasterCard terminal in our office

3) Cheque Payment
Please cross your cheque payable to Singapore Business Federation and mail it to 160 Robinson Rd #06-01, SBF Center, Singapore 068914
Indicate the Invoice number, Company and Participant name at the back of the cheque.

If you have registered less than 5 working days before the event date, please bring along the cheque on the day of workshop.

For more information, contact Josephine Lin at    l    6701 1131

Note : To safeguard the well-being of all participants, we advise members who are feeling unwell to refrain from attending the workshop.

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.
4/24/2019 9:00 AM - 5:00 PM
160 Robinson Road #06-01 SBF Center SINGAPORE 068914 SINGAPORE

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