Strategic Planning for Market Expansion:Key Tools (postponed


In the business world, change may be inevitable but growth is not. As the external environment and the industry evolves over time, it becomes necessary for organisations to revisit their growth plans and the critical success factors required to achieve longer-term growth. Dynamic capabilities in terms of sensing and seizing changing opportunities will need to be developed throughout the organisation to address limitations of current strategic plans.

Business growth depends on the strategies and the actions that an organisation actively pursues to make it happen. The extent to which an organisation implements a market growth strategy depends on its own business goals and objectives. It may plan to grow its business slowly so that a small but manageable market share can be maintained. Alternatively, it may seek an aggressive growth strategy that requires a more flexible organizational structure that can adapt to new markets and rapid growth. 

Course Outline

Regardless of the degree of market growth required to meet organization-specific goals and objectives, the need for a systematic growth plan is fundamental. As such, this 1-day programme seeks to offer practical insights into how organisations can develop easy-to-follow steps on planning and implementing a market expansion strategy, taking into environmental pressures such as increased competition or regional economic downswings, related and unrelated diversification into new markets and the necessary internal capabilities to sustain such growth.

Who Should Attend

Managers and senior management involving in planning for business expansion and/or internationalisation.

Trainer Profile

Jeanette Ng regularly advises organisations on how to drive and support sustainable business growth and implement expansion plans within the region, combining strategic, operational, financial, legal and other drivers into a practical implementation framework.

She was previously the Global Head of Strategy for an international conglomerate and the former Chief Financial Officer of a leading chemicals group. She also sat on cross-border Project Steering Committees for greenfield and brownfield projects as well as various boards of directors. 

Jeanette is also part of the associate faculty at NUS, SMU, NTU and other universities. She is the frequent recipient and nominee of various teaching awards over the years.

Administrative Details

  • Please logon to with your Username and Password to register. 
  • Please create an account for registration if you do not have an existing account with Singapore Business Federation (SBF)
  • Upon registration, please make payment using Credit Card via online payment platform. Auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation will be allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of the change with at least 3 working days’ notice prior to event to enable logistical arrangements for the replacement.
  • Payments are required with registration and must be received prior the event to guarantee your place.
  • Participants will only be admitted if payment/proof of payment has been received prior to the event or on event day.
  • You will still be liable for the payment in the event of no-show on actual day of the event.
  • SBF reserves the right to cancel or make any adjustments to the event.


Other Payment Modes:

  1. Electronic Payment (Preferred payment mode. Document reference - Please key in 8-digit invoice number)

    Corporate PayNow (UEN: T02SS0073H),

    Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

    Billing Organisation via UOB or DBS Website/Mobile app


    Payment can be made via our VISA/MasterCard terminal in our office

  3. Cheque Payment

Please cross your cheque payable to Singapore Business Federation and send it to:

160 Robinson Rd #06-01, SBF Center, Singapore 068914

Please indicate the Invoice number, Company and Participant(s) name(s) at the back of the cheque.

If you have registered less than 5 working days before the event date, please bring along your cheque on the day of event.  

Ref No: SB190697

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your situation, please inform our staff.

12/6/2019 9:00 AM - 5:00 PM
160 Robinson Road #06-01 SBF Center SINGAPORE 068914 SINGAPORE

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