*RISE* Social Media Strategic Planning & Execution


This is a 1 day virtual learning programme. Upon successful registration and payment, registrants will be sent a web link and access details of the workshop.


Overview

Social media lives all the time. It also changes all the time.

According to We Are Social Digital 2020 (Singapore) report, there are 4.6 million active social media users, spending over 2 hours per day or 6 hours per day on the internet (3 hours+ on mobile devices). The majority of users are between 25 to 44 years old (Millennials to early GenXs). It is no doubt we are living and breathing social media all the time.

So for marketers, it is vital to stay up-to-date with how social media develops as every feature and every updates might be crucial to them. With this happening in the background, do you know how to leverage on social media for your business, maximising it to engage your current or new customers ? What are the strategies available to ensure this happens for your organisation ?


Course Outline

  • Defining the right market segmentation for B2B and B2C
  • Identifying key product value proposition 
  • Formulate social media strategies to grow your current markets
  • Formulate social media strategies to develop your new potential markets

Learning Objectives

This 1-day virtual learning workshop focuses on forming social media strategies, notably for growing current markets or developing new markets for your business. It would be most beneficial to individuals currently performing in marketing roles or have done some marketing work previously. Those with marketing knowledge are strongly encouraged to attend. 

During the workshop, participants would be asked to demonstrate conceptual understanding using their own company / products / services in group or individual learning activities.

Who Would Benefit

Business owners/leaders, marketers, product planners, marketing communications manager/executive, strategic business planners, business development managers / senior executives / executives, brand owners.

Meet The Trainer