*RISE* Virtual: Establishing Your Brand Via TikTok

Overview

TikTok, launched by Chinese company ByteDance in 2016, has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users world-wide to create short-form, music-focused videos and edit them with lenses, filters, and AR features.

TikTok has a younger clientele than other social media platforms. If you can create videos that appeal to the demographics on TikTok, it could be a valuable marketing tool for your business. TikTok is billed as a social media platform where you show your real side.  With increasing spending power among the millennial, marketing effectively to this young generation has become vital. Have an attention span of only 8 seconds and be bombarded with all kinds of information, short video becomes an effective way to reaching to them. Tik Tok, being the dominating player in short video, has rising popularity among the youths and it has evolved from merely an entertainment tool to a marketing tool.

This interactive online workshop taking place during three consecutive 2.5 hours sessions is meant to provide information and knowledge about Establishing Your Brand Via TikTok.

The 3 sessions are:

The above 3 sessions are standalone topics and participants can choose which session are relevant to them. However, this virtual learning workshop will cover all three sessions with the indicated dates.

Why TikTok

  • One of the fastest-growing apps on the global market
  • Tap into the younger clientele world-wide
  • Save cost, enjoy organic advertising techniques to show off your products or services.
  • New and independent social media platform which can create it’s owned community

Learning Objectives

  • Creating short video using mobile phones to shoot, record and edit.
  • Apply and develop TikTok for branding
  • Integrate TikTok into multiple social media platforms eg: Facebook, WeChat, Youtube etc
  • Established corporate branding on TikTok
  • Effectively build a Tik Tok marketing team
  • Effectively build up personal or commercial brands via Tik Tok
  • Monetize your influential power

Methodology

  • Presentation
  • Hands-on through simulation
  • Discussion and Q & A.
  • Additional 4 hours tutorial lesson after 1 month

Who Should Attend

Business Organisation, Business Enterprise, Business Development, Marketing Professionals



When
4/8/2021 9:00 AM - 11:30 AM

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