Overview
China’s trillion-dollar Belt and Road Initiative is already changing the world in profound ways, and one region which will feel its effects the most is Southeast Asia. Belt and Road Initiative (BRI) vision has make China supporting the physical infrastructure in ASEAN with the appropriate digital infrastructure called Digital Silk Road. Digital Silk Road manifests itself – will be built by the people-to-people bond born out of trade and tourism first; just like the original silk road was.
Therefore, the very next phase of the Digital Silk Road will be created from the footpath of what call the “Mobile Commerce Path”. That is over 300 million feet walking the “Mobile Commerce Path”. More than a social and payment platform, WeChat is now available in more than 25 countries and provides an ecosystem of applications such as ecommerce and content for consumer brands like Adidas, merchants like H&M, Myer and Zara, as well as government and community services like passport registration, transport tickets and others. As such, it is heavily used by both Chinese travellers and residents overseas. WeChat is gaining momentum in the South-East Asian market among both Chinese travellers, merchants and local residents alike.
As of Q1 2018, WeChat has 1 billion active monthly users and more than 100 million of users are based outside of China. “Where the Chinese go, WeChat goes”, leveraging the WeChat platform is the way to reach out not just Chinese merchants and tourist in Southeast Asia but also local merchants who seek for collaboration.
This interactive online workshop taking place during three consecutive 2.5 hours sessions is meant to provide information and knowledge about Boost Your ASEAN Business Via WeChat.
You may click individual 3 sessions to find out the outlines:
The above 3 sessions are standalone topics and participants can choose which session are relevant to them. However, this virtual learning workshop will cover all three sessions with the indicated dates.
Why WeChat
- More than a social and payment platform
- Available in more than 25 countries and provides an ecosystem of applications such as ecommerce and content for consumer brands like Adidas, merchants like H&M, Myer and Zara, as well as government and community services like passport registration, transport tickets and others
- It is heavily used by both Chinese travellers and residents overseas
- WeChat is gaining momentum in the South-East Asian market among both Chinese travellers, merchants and local residents alike
Learning Objectives
- After the workshop, participants should be able to:
- Illustrate the unique functions that WeChat App has, that Facebook and WhatsApp do not have.
- Techniques of creating engaging articles and appealing visual display to increase conversion
- Apply WeChat personal account functions for their work effectively, e.g. finding new prospects and promote their products/services
- Apply and develop WeChat Official Account (OA), with owned business license instead of China business license.
- Positioning of their OA and basic functionality set up e.g. auto-reply, customised menu display, broadcasting multi-media content, statistics analysis and follower’s management.
Methodology
- Presentation
- Hands-on through simulation
- Discussion and Q & A.
- Additional 4 hours tutorial lesson after 1 month
Who Should Attend
Business Organisation, Business Enterprise, Business Development, Marketing Professionals
Trainer Profile
For more information the program, contact 6701 1137 at [email protected]
Eligible SBF members may apply for a one-time support of up to $500 (excluding GST) under the SBF Rising in Support of Enterprises (RISE) Programme. For enquiries on the SBF RISE Programme, please email [email protected]