Overview
This session allows learners to understand how to use the powerful features of Official Account to provide customized solutions. Understand how to engage Chinese followers and increase conversion through targeted content. Using WeChat advertising tools, engage KOLs to drive traffic and generate sales.
We’ll share Successful case studies from various industries for learners to have some idea on how they can do for their company
This interactive online workshop taking place during three consecutive 2.5 hours sessions is meant to provide information and knowledge about Boost Your ASEAN Business Via WeChat.
You may click individual 3 sessions to find out the outlines:
The above 3 sessions are standalone topics and participants can choose which session are relevant to them. However, this virtual learning workshop will cover all three sessions with the indicated dates.
Why WeChat
- More than a social and payment platform
- Available in more than 25 countries and provides an ecosystem of applications such as ecommerce and content for consumer brands like Adidas, merchants like H&M, Myer and Zara, as well as government and community services like passport registration, transport tickets and others
- It is heavily used by both Chinese travellers and residents overseas
- WeChat is gaining momentum in the South-East Asian market among both Chinese travellers, merchants and local residents alike
Learning Objectives
- Understand Official Account Positioning
- WeChat Marketing & Advertising
- Content Analysis
Methodology
- Presentation
- Hands-on through simulation
- Discussion and Q & A.
- Additional 4 hours tutorial lesson after 1 month
Who Should Attend
Business Organisation, Business Enterprise, Business Development, Marketing Professionals
Trainer Profile
For more information the program, contact 6701 1137 at [email protected]
Eligible SBF members may apply for a one-time support of up to $500 (excluding GST) under the SBF Rising in Support of Enterprises (RISE) Programme. For enquiries on the SBF RISE Programme, please email [email protected]