Overview
The proliferation of new technologies has transformed customer behaviour and disrupted marketplaces — both for  B2B and B2C markets. As a result, our marketing practices must also evolve. Digital Marketing Strategies using Emerging Technologies like Web 3.0 and AR/VR is much more than marketing through digital channels. It is about harnessing these new technologies to make marketing practices more productive and agile. It's about mining new sources of customer data to create personalized communications. 

The goal of this program is to transform trainees into uniquely trained individuals who understand how to leverage emerging technologies to design unique customer experiences, disrupt existing markets, and create entirely new ones.

Learning Objectives
While the idea of virtual reality (VR) has been around for many years, recent commercial availability of hardware and software is spurring renewed interest. Learners are exposed to various thought processes, design strategies, and production pipelines such as narrative design, new technologies of interaction, digital asset integration and implementation. By the end of the course learners will develop their own VR worlds based on the design practices discussed during the course.

Learning Outcomes
After the workshop, participants should be able to:

1. Explain the foundational knowledge of metaverse and identify its benefits for business.
2. Describe Core Blockchain concepts, the benefits, and the limitations of blockchain technologies.
3. Explore the potential of using metaverse concepts in marketing.
4. Identify the key attributes, business benefits, risks, and cost factors of a new technology.
5. Research trends in the consumption of media and the use of tech platforms in Marketing.
6. Explore the wide variety of tools available for creating metaverse solutions.
7. Know how to effectively use metrics for identifying and selecting new technology
8. Create a proposal for a feasible and strategic digital marketing initiative for the metaverse landscape

Target Audience

• Non-ICT Professionals/fresh Grads who are new entrants to immersive (AR/ VR/ MR) Industry
• IT professionals/ Mid-career switchers interested to up-skill themselves in preparation for career switch to immersive industry.
• Professionals/Freelancers Passionate to develop solution using AR.
• Minimum Education Level - Diploma in IT, Game Development or related, Media or related.
• Work Experience (No. of Years) - Work experience is not mandatory if minimum education level requirement is met else minimum 5 years of work experience.
• Workplace Literacy and Numeracy Level (WPLN) =6

Learning Outlines
This interactive online workshop taking place during three consecutive 3 hours sessions is meant to provide knowledge and skills about Metaverse Marketing Strategies for Enterprises. In this 3 hour hands-on workshop, Rajesh Chakravarthy will walk you through the key functions and features of Metaverse on how you can put in place a practical Metaverse Marketing content strategy, and avoid some common mistakes made by businesses to differentiate yourselves in a crowded market to help your customers choose you over your competitors.

The three sessions are:

• Create Brand Awareness via Metaverse (Click Course Date: 7 Jul 2022)
• Leverage tools to create Metaverse (Click Course Date: 14 Jul 2022)
• Propose Potential Solutions by Leveraging a Game Engine to perform Metaverse related tasks (Click Course Date: 21 Jul 2022)

The above 3 sessions are standalone topics and participants could choose which session are relevant to them. However, participants would not be entitled for discounted fees once registered individual session.

What Our Learner Say
Olivier Burlot, CEO of Heart Media Group
"Rajesh is brilliant and at the same time so simple in his explanations." 

For more information the program, contact 6701 1137  at [email protected] 

Administrative Details

• Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
• Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
• No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
• Full payment must be received with registration prior to the date of the workshop to guarantee your place.
• Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
• Participants will still be liable for payment in the event of no-show on actual day of the workshop.
• SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

1. PayPal (pay by Credit or Debit card)
2. PayNow Corporate (UEN: T02SS0073H)
3. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.