*NEW*Formulate & evaluate WeChat strategic plan (SSG Funded)


SYNOPSIS
The target sector for Formulate and evaluate WeChat strategic plan to establish marketing campaign opportunities for ASEAN market is retail sector and the target market would be Southeast Asia. The new digital technologies, a growing e-commerce market and overseas market opportunities are important factors in retail sector. The rapid growing in Internet Retailing market particularly in Outreach and Traffic Optimisation skills likely to become a key sales channel for the sector. Retailers would need to adapt to the evolving landscape by innovating and upskilling their employees. This will enable them to face new challenges and leverage the growth opportunities, both locally and overseas.

The course aims to engage learners, primarily Brand Manager, Customer Experience Manager, PR/Advertising Personnel, Social Media Marketing Manager, Sales and Marketing Manager, E-Commerce Manager, Marketing Manager, Business Owner and others who are involved in the marketing aspect, to develop and assess social media marketing opportunities. Learners must complete 6 sessions as stated on those dates.

Course Objectives
On completion of the course, the learner will be able to achieve the following learning outcomes:
1.    Develop marketing campaign across offline, digital and social media platform.
2.    Analyse past performance of collections, categories and campaigns to improve marketing effectiveness.
3.    Monitor implementation of marketing campaign.
4.    Manage sales, promotions, marketing and social media campaigns.
5.    Generate ideas and strategies based upon data-driven insights and recommendations.

Minimum Entry Requirement
This course is targeted at marketing and advertising professionals in Brand Manager, Customer Experience Manager, PR/Advertising Personnel, Social Media Marketing Manager, Sales and Marketing Manager, E-Commerce Manager, Marketing Manager, Business Owner and others who are involved in the marketing aspect in retail sector.
Learners have to declare their employment status, organisations they work for or used to work for, the numbers of years of relevant experience in the registration form and declared the information they provided are genuine and current either via CV/ Resume or submit a letter from Head of Human Resource Department of the respective organisation to certify that:

1.  GCE ‘O’ level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy.

2.  Able to operate a personal desktop computer / laptop. Learners need to be very familiar with Zoom.

3.  With at least 2 years supervisory/managerial working experience in retail or Professional /Managerial /Management Executive (PME) positionin non-retail sector

4.  Preferably possess basic knowledge and skills in Marketing/ Digital Marketing/ Advertising/ Public Relations/ E-Commerce.

Learners who do not meet the above requirements will not be admitted for the course. Such entry requirements will ensure that the learners have some working knowledge of the organisation’s marketing campaign programmes and activities to appreciate how to formulate and evaluate WeChat strategic plan to establish marketing campaign opportunities for ASEAN market.

Methodology
This course will comprise of 
Mini lectures, Didactic questioning, Group discussion & Reflection

Assessment Method
1.  Written Assessment – Short Answer Questions and *Reports. Duration: 65 mins.
     
Assessor-to-Learner Ratio: Min 1: 6, Max 1: 20. Date of assessment: 17 Apr 2023

2.Oral Presentation on *Reports. Duration: 25 mins. Assessor-to-Learner Ratio: Min 1: 1, Max 1: 1

Date of Assessment: Learners to select the on of these dates 24 Apr | 25 Apr | 26 Apr 2023. Actual time to be advised.

 

Trainer Profile


Course Fee

For courses commencing on or after 30 Nov 2022

 

Self-sponsored

*Company Sponsored (SME under ETSS)

Company Sponsored (Non-SME)

Before GST

After GST

Before GST

After GST

Before GST

After GST

For Non-Singaporean/SPR

$ 925.00

$ 999.00

$ 925.00

$ 999.00

$ 925.00

$ 999.00

For Singapore Citizens aged below 40 years and PRs

$ 462.50

$ 499.50

$ 277.50

$ 299.70

$ 462.50

$ 499.50

For Singapore Citizens aged 40 years and above (MCES)

$ 277.50

$ 299.70

$277.50

$ 299.70

$ 277.50

$ 299.70


For more information the program, contact 6701 1137 at [email protected] 

Other Grant Support

Support Type

Overview

More Details

SkillsFuture Enterprise Credit (SFEC)

Eligible employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.

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Support End Date: 30 Jun 2023

Enhanced Training Support for SMEs (ETSS)

Recognizing the challenges that SMEs may face in sending their employees for training, the Enhanced Training Support for SMEs (ETSS) offers additional support for SMEs in the form of higher course fee subsidies.

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SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Recognizing that mid-career individuals may face greater challenges in undertaking training, the Government has implemented this programme to encourage mid-career Singaporeans to upskill and reskill

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SkillsFuture Credit (SFC)

SkillsFuture Credit aims to encourage individuals to take ownership of their skills development and lifelong learning. Introduced in 2015, all Singaporeans aged 25 and above will receive an opening credit of S$500.

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Workfare Skills Support Absentee Payroll (WSS)

WSS encourages low wage workers to undertake training that leads to more impactful employment outcomes.

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Absentee Payroll (AP)

S$4.50 per hour. Capped at S$100,000 per enterprise per calendar

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Union Training Assistance Programme (UTAP)  Supported by the NTUC-Education and Training Fund (NETF) set up to help our working people in skills upgrading and re-skilling.
 Click here


Funding Eligibility Criteria: 

Self-Sponsored

Company Sponsored

Singapore Citizens or Singapore Permanent Residents and course fees fully paid before commencement of training.

Singapore Citizens or Singapore Permanent Residents and course fees fully paid before commencement of training.

Trainee must achieve at least 75% attendance

Trainee must achieve at least 75% attendance

Trainee must pass all prescribed tests / assessments, and attain 100% competency

Trainee must pass all prescribed tests / assessments, and attain 100% competency

SBF reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria

SBF reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria

Trainee to provide the following details and email to [email protected]

1. Identification (ID) Type * (i.e. NRIC, FIN and Others):

2. ID Number*:

     3. Singaporean or Singapore PR:
4. Name**:

5. Date of Birth (DoB)***:

6. Trainee Email (for notification purposes):

7. Trainee Contact Number (for notification purposes):

8. CV/ Resume:

9. Employer Contact Name: 
10. SME or Non-SME:
11. UEN Number: 
12. Employer Phone Country Code:
13. Employer Phone Area Code:
14. Employer Contact Email:

*For attendance and/or assessment scores to be captured for the trainee as part of the grants disbursement criteria, please ensure both ID Type and ID Number of the trainee are correctly and consistently indicated at “Enrolment” and subsequently at “Attendance” and “Assessment” (if applicable). Otherwise, attendance and/or assessment scores for the trainee will not be captured, and funding will not be accorded.


Administrative Details

  1. Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  2. Trainees who have successfully demonstrated competence in all the knowledge and skills requirements in this programme will be awarded with a Statement of Attainment (SOA) by SkillsFuture Singapore (SSG).
  3. Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  4. All notice of transfer/withdrawal / deferment must be given in writing and submitted at least 2 weeks prior to course commencement.
  5. An administrative fee of $60 (GST inclusive) will be imposed if notice is received less than 2 weeks. 
  6. If notice of withdrawal is received:

    - At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.
    - Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
    - No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.

  7. SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

  1. PayPal (pay by Credit or Debit card)
  2. PayNow Corporate (UEN: T02SS0073H)
  3. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff. 

 
 
 
 
When
3/30/2023 9:00 AM - 4/13/2023 12:00 PM

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