Marketing Automation Strategy for Internationalisation


Overview
Local technology investment is on the rise – driven by both public and private sector support – while pioneering start-ups and ground-breaking solutions seemingly crop up on the daily. In particular, the deep tech scene is seeing a boom amid burgeoning investment and interest in advanced technologies as Singapore carves a path towards the future economy. This e-workshop will provide the employee with the knowledge, skills, and attitudes required to implement a marketing automation strategy in their organisation that seeks expansion with business venture abroad.

This synchronous e-learning consist of six consecutive three hours per session is meant to provide information and knowledge, and abilities to create a marketing automation strategy for the company.

The e-workshop will discover the topic “Inbound marketing & automation for internationalisation”. All participants will participate in highly interactive exercises to further enhance the participants’ understanding of the topic.

Learning Outcomes
At the end of the lesson, participants should be able to:
1. 
Translate inbound marketing strategy into inbound marketing implementation plans
2. 
Drive a customer-centric information sharing and value-creation culture within the organisation
3. 
Recommend areas for improvement for a robust inbound marketing strategy implementation
4. 
Manage the content creation and curation processes across channels and media platforms
5. 
Lead customers through the customer decision processes
6. 
Monitor and review the organisation’s inbound marketing strategy implementation and effectiveness in generating leads and conversions

Target Audience
  • Social Media/ google account
  • Digital Literacy Level: Understanding how to use web browsers, search engines, email, text, Photoshop, PowerPoint, video creation/editing software
  • WPLN Level 6 for English & Mathematic
  • Anyone in marketing or business who wants to apply digital marketing strategy for their company.
  • Anyone involved with the management of digital channels as a digital marketing specialist.
  • Any freelancer who wants to market their services using digital marketing channels.
  • Anyone interested to learn more about digital marketing.

Learning Outlines
Marketing Automation Strategy for Internationalisation e-workshop consist of six learning units spread over six sessions.

Session

Description of Learning Units (LUs)

Click Course Date for per session basis.

1

LU 1: Discover Inbound Marketing and Marketing Automation
Topic 1: Introduction to Inbound Marketing/Marketing Automation

5-Apr 2023

 

2

LU 2: Formulate Marketing Objective for Buyer Persona
Topic 2: Identify the Goal for Marketing Automation
Topic 3: Identify the Audience you want to Nurture

12-Apr 2023

 

3

LU 3: Develop Content Strategy for Each Customer Journey
Topic 4: Create and promote practical content for each stage of the buyer's journey

19-Apr 2023

 

4

LU 4: Develop Marketing Automation Workflow for Internationalisation
Topic 5: Setup successful workflows throughout the buyer's journey

26-Apr 2023

 

5

LU 5: Monitor Marketing Automation Workflow for Internationalisation
Topic 6: Analyze and optimize workflows.

3-May 2023

 

6

LU 6: Review Marketing Automation Platform for Internationalisation
Topic 7: Practices on Marketing Automation Platform

10-May 2023

 

The above 6 sessions are standalone topics and participants could choose which session are relevant to them. However, participants would not be entitled for discounted fees once registered individual session. Learner who wish to register the per session basis would go through a simple assessment on their prior learning experience on the inbound marketing and marketing automation. 
Trainer Profile

Date:

5, 12,19, 26 Apr | 3 & 10 May 2023

Time:

2pm - 5pm

Venue:

Virtual Learning Platform

Cost / Person:

$648.00 / SBF Member; $756.00/  Non-Member (incl. of GST)

 

Fees include E – Course Handout.

 

Upon completion of the workshop, each participant will receive

 

e - Certificate of Completion.

 

For more information the program, contact 6701 1137  at [email protected] 
Administrative Details

  • Please log on with your Username and Password to register. If you have no existing account with Singapore Business Federation (SBF), please create one for registration.
  • Upon registration, you can make payment directly by PayPal (for Credit / Debit Card), PayNow Corporate or Bank Transfer. An auto e-acknowledgement and invoice will be sent to your registered email.
  • No cancellation is allowed upon registration but attendance by a replacement delegate from your company due to exigency could be facilitated. Please notify SBF of this change, giving at least 3 working days’ notice prior to the date of the workshop to enable logistical arrangements for the replacement.
  • Full payment must be received with registration prior to the date of the workshop to guarantee your place.
  • Admission into the workshop is only allowed if payment / proof of payment has been received prior to the day.
  • Participants will still be liable for payment in the event of no-show on actual day of the workshop.
  • SBF reserves the right to cancel, postpone, reschedule or make any adjustments to the workshop where necessary

Payment Options:
Select one of the following electronic payment options available (Please key in the invoice number for our reference)

  1. PayPal (pay by Credit or Debit card)
  2. PayNow Corporate (UEN: T02SS0073H)
  3. Bank Transfer (Bank / Branch Code: 7375 / 018, Account No: 118-313-180-5)

Billing Organisation via UOB or DBS Website/Mobile app

DISCLAIMER
All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these events. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for compelling and legitimate grounds relating to your particular situation, please inform our staff.

 
 
When
4/5/2023 2:00 PM - 5/10/2023 5:00 PM

Sign In to Register for this event