Understanding Google Analytics


Understanding Google Analytics
The Singapore Business Federation Business Institute is pleased to organize a workshop on “Understanding Google Analytics”. Upon completion of the workshop, the participant will be granted an attendance certificate.

Day/Date: 12 Oct 2017

Time: 9:00am - 5:00pm
Fee per pax (incl. GST): S$499.60(Member)  |  S$599.60(Non-Member)

How will this digital marketing training help me and my organization?

Are you are looking at getting more insights about your website? Do you want analyze information about your web visitors and develop successful digital marketing strategies? If so, this 1-day training course will help you to enhance your capabilities to use Google Analytics (GA) to be more competitive.

Programme Objectives
Most courses focuses on using Google Analytics as a tool, but do not elaborate on how these tools can be applied in daily work activities. Using this approach, participants usually end up with too much information, as Google Analytics can be a very complex web platform with many tools. The training focuses on main topics, so that in-depth discussions can be conducted on specific themes. The first series on “Essential skills for Managers” provides managers the “monitoring” capability to analyze Google Analytics reports. It introduces basic reports that should be monitored, progressing onto the development of these reports.   With these information, managers will be more effective in monitoring the progress of your digital marketing team, in-house or outsourced.

Programme Outline


2. 10 useful Google Analytics Reports for Managers

  • Behavioral Reporting
  • Acquisition
  • Organic Keywords
  • Site Content – Landing Pages
  • Behavior Flow
  • Multi-Channel Funnels – Top Conversion Paths
  • Mobile

3. Setting up Google Analytics for Reports

  • Creating new accounts
  • Adding tracking codes
  • Creating different views
  • Apply filters
  • Setting up goals and funnels
  • Tracking interactions and goals
  • Adding users

4. Creating GA reports

  • Report overview
  • Data views and pivots
  • Using filters
  • Developing customized reports


*Programme is accurate at the time of print
Training expenditure qualifies your company for up to 400% tax deductions or up to 40% cash payouts under the Productivity and Innovation Credit (PIC). 

Administrative Details:

Please email to institute@sbf.org.sg to reserve a seat, this will be followed by a confirmation email. 
Upon confirmation, please prepare a cheque to SBF 
(refer to address on above letterhead). 
Cheque should be made payable to “Singapore Business Federation”. Please indicate the Ref No. and company’s name, participant’s name at the back of the cheque.

  • Registration is on a first-come-first-served basis. No cancellation will be allowed upon registration, but attendance by a replacement delegate from your company is allowed. We regret that no refund and full fees will be charged for cancellation or non-attendance.

  • Confirmation of your registration will be emailed to your company upon receipt of full payment.

NOTE:  As a precautionary measure, our advice is for members who are unwell not to attend the session.


For more information, please contact:
Email: institute@sbf.org.sg (ATTN: Ms. Joanne Wong)
Call: 6701 1136

*Information is correct at the time of print

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these event. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for  compelling and legitimate grounds relating to your particular situation, please inform our staff.
10/12/2017 9:00 AM - 10/12/2017 5:00 PM

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