Crisis Management & Communication

Crisis Management & Communication

Every Organisation Is Vulnerable To Crises

Date : 15 Sep 2017 (Fri) 
Time : 9.00am - 5.00pm
Venue : SBF Seminar Room 1, 6th Level, SBF Center (160 Robinson Road) 
Fee per pax

: -SBF Members - $600 (exclusive of GST), $642.00 (inclusive of GST) 
-Non Members - $800 (exclusive of GST), $856.00 (inclusive of GST)

^Customized corporate training is also available for individual company (Includes practice sessions on dealing with the media and on-camera interviews). For more information email us at


Every organisation is vulnerable to crises. Regardless of severity and duration of the impact, a crisis affects all; stakeholders related to the organisation as well as the business landscape. Customers cancel orders, employees get questioned, shareholders get worried, and competitors seize the opportunities – your company’s reputation and business will be at risk.


In today’s complex and evolving business environment, businesses are increasingly susceptible to business disruptions, anytime and anywhere. The key is to be prepared.


Crisis management is not just important, but crucial to business, in ensuring minimal impact and recovery. Crisis communication is an essential component of crisis management. During crisis and recovery, effective communication to customers, employees, shareholders and other stakeholders will minimise impact and safeguard reputation and business. 


Rather than losing sleep over crises, take action to start your crisis communication and management plan today. 

Our lead trainer for crisis communications has served in the Singapore public sector for 35 years in various appointment and has trained several Comms Directors in Singapore’s ministries.

Programme Outline

Crisis Management
  • Principles of crisis management
  • Steps taken to manage a crisis
  • Implementing your response plan
  • Group exercise on a corporate crisis scenario 
Crisis Planning & Preparedness
  • Introduction to crisis management
  • Definitions and characteristics of a crisis
  • Assessing vulnerability
  • Strategic crisis planning 
Crisis Communications
  • Principles of crisis communications
  • Crisis communications plan
  • Effective Messaging
  • Managing the media (Key messages & interviews)
  • Integrating the social media
Crisis Recovery
  • Post crisis evaluation
  • Damage control measures
  • Image/Reputation Building 
*Minimum 10 persons to start the course

Administrative Details

  • To register online for the event, simply sign in with your username (might not be an email address) and password. *Click here to check if you have an existing account, or if you have forgotten your username or password.

  • Non SBF members may also sign up for the event online by creating an account.
  • For step-by-step instructions on the SBF ePortal, please refer to our FAQ - Portal Access 
  • Please MAIL the cheque to SBF. Issue cheque payable to Singapore Business Federation. Please state Ref No., company name and participant’s name at the back of the cheque.
  • Confirmation of your registration will be emailed to your company. Please present confirmation for admission to seminar room.
  • Full fees will be charged for cancellation or non-attendance. 
  • SBF reserves the right to make any amendments and/or changes to the programme, venue, speaker and/or topics if warranted by circumstances beyond SBF's control.

Ref No: BC170244

Fax: 6734 0610/ 6827 6801
Closing date: Noon, 8 Sep 2017 
NOTE : To safeguard the well-being of all participants, we advise members who are feeling unwell to refrain from attending the session.
9/15/2017 9:00 AM - 9/15/2017 5:00 PM

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