Understanding Google Analytics Data & Reporting


Understanding Your Google Analytics Data & Reporting

The Singapore Business Institute is pleased to organize a workshop on “Understanding Your Google Analytics Data and Reporting”. Upon completion of the workshop, the participant will be granted an attendance certificate.

Day/Date: 15 Sept 2017
Time: 9:00am - 5:00pm
Fee per pax (incl. GST): S$499.60(Member)  |  S$599.60(Non-Member) 

How will this digital training help me and my Organization?

Are you looking at getting more insights about your website? Do you want to analyse information about your web visitors and develop successful marketing strategies? If so, this 1-day training will help you to enhance your capabilities to use Google Analytics (GA) to be more competitive.

Programme Objectives
Training focuses on main topics, so that in-depth discussions can be conducted on specific themes. The first series on “Essential skills for Managers” provides managers the “monitoring” capability to analyze Google Analytics reports. It introduces basic reports that should be monitored, progressing onto the development of these reports. With these information, managers will be more effective in monitoring the progress of their digital marketing team, in-house or resourced.

Programme Outline
1. Understanding Google Analytics #1: Essential skills for Managers
    - Introduction
    - 10 Useful Google Analytic Reports for Managers
    - Setting up Google Analytics for reports
    - Creating GA reports

2. Understanding Google Analytics #2: Campaign Management to increase sales conversion
     - Introduction
     - Setting up Google Analytics for reports
     - Campaign Management
     - Improving reach of campaigns
     - Increasing sales conversion

3. Understanding Google Analytics #3: Improving Customer Journey & Experience
     - Introduction
     - Setting up Google Analytics for Report
     - Understanding behavior of site visitors
     - Improving Customer Journey

*Programme is accurate at the time of print
Training expenditure qualifies your company for up to 400% tax deductions or up to 40% cash payouts under the Productivity and Innovation Credit (PIC). 

Administrative Details:

Please email to institute@sbf.org.sg to reserve a seat, this will be followed by a confirmation email. 
Upon confirmation, please prepare a cheque to SBF 
(refer to address on above letterhead). 
Cheque should be made payable to “Singapore Business Federation”. Please indicate the Ref No. and company’s name, participant’s name at the back of the cheque.

  • Registration is on a first-come-first-served basis. No cancellation will be allowed upon registration, but attendance by a replacement delegate from your company is allowed. We regret that no refund and full fees will be charged for cancellation or non-attendance.

  • Confirmation of your registration will be emailed to your company upon receipt of full payment.

NOTE:  As a precautionary measure, our advice is for members who are unwell not to attend the session.


For more information, please contact:
Email: institute@sbf.org.sg (ATTN: Ms Joanne Wong)
Call: 6701 1136

*Information is correct at the time of print

All information, materials and related graphics contained herein and/or provided in the course of the training session(s) (hereinafter referred to as “Information and Materials”) are intended for informational and/or educational purposes only. The Singapore Business Federation does not claim ownership of any of the Information and Materials provided by the external training vendor(s). The information and Materials may from time to time include technical inaccuracies or typographical errors, and changes may be added periodically as may be necessary. Please note that photography, audio and video recording may occur during these event. All photography, audio and video recording may be used by Singapore Business Federation for education, marketing, promotional and/or publication purposes. If you do not wish to have your image recorded or published, for  compelling and legitimate grounds relating to your particular situation, please inform our staff
9/15/2017 9:00 AM - 9/15/2017 5:00 PM

Sign In to Register for this event